More than 8.2 million visits. Over 2 million complete searches. And 3.09 million profile views.
Those are the numbers achieved by the end of the three-year pilot initiative for Find-a-Dentist. Its success is the reason why the online search tool that seeks to connect potential dental patients with ADA member dentists will continue through 2020 and beyond.
The pilot initiative also provided the Association with data and information that can ultimately help connect potential patients with ADA member dentists.
“When this program began three years ago, we knew dentists had capacity to see more patients. There was a lot of ground to cover in how and when to reach those patients and the technology to make that happen,” said Dr. Sarah Poteet, ADA Council on Communications chair. “In three short years, the ADA has taken Find-a-Dentist from a pilot to a proven program thanks to a full team effort from individual members, state societies, local components and staff.”